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Zum Internet-Telefontarif der Telefónica
Stand: 30.9.1998 (11. Ed.) – File: Dokus/Telefonica.html

Anfang September 1998 streikten in Spanien Internet-Nutzer fast zwei Wochen für einen günstigeren Telefontarif zur Einwahl ins Weltnetz [t-off berichtete]. Am 15. September 1998 lenkte der Ex-Staatsmonopolist Telefónica ein. Im folgenden wird die Pressemitteilung mit Einzelheiten der neuen Internet- Tarifierung dokumentiert und kommentiert [Ed: ...]. Quelle: Yahoo-Finance. [Original]

Verwendeter Umrechnungskurs: 1 Peseta = 0,011814 DM.

Tuesday September 15, 11:20 am Eastern Time

Company Press Release

SOURCE: Telefonica

Telefonica Lowers Internet Rates as Much as 51.85%

Telefonica fulfills, in record time, its commitment to lower tariffs for Internet users with a new set of discount plans.
BonoNet Plan offers special bonuses for a set number of connection hours per month.
BonoNet prices are 1,600 pesetas [18,90 DM] for 10 hours of connection time, 4,000 pesetas [47,30 DM] for 30 hours and 13,000 pesetas [153,60 DM] for 100 hours.
MasterNet Plan offers various discounts of up to 15%, according to volume of usage.
The price per hour for connection to Internet during peak and normal hours is reduced to 130 pesetas [1,54 DM/h], compared to an average of 442.3 pesetas [5,23 DM/h] among the three leading European telecoms operators.
These discount plans will be in effect between 20:00 hours (8 p.m.) and 08:00 (8 a.m.) during weekdays and all day on weekends and national holidays.

MADRID, Spain, Sept. 15 /PRNewswire/. Telefonica has reached an agreement with the Association of Internet Users (AIU) to create new Discount Plans, responding to the needs of these customers as a result of the tariff structure approved on July 31. With these products, Telefonica has fulfilled in record time the commitment it made September 4 to find discount formulas for Internet users.

The plans will be presented to the Development Ministry for the necessary approval before they are marketed.

Telefonica's new discount plans for Internet offer discounts of up to 51.85% during peak and normal hours.

                     Existing     BonoNet    BonoNet    BonoNet     MasterNet
                     Tariffs      Plan       Plan       Plan        Plan
                                  10 Hours   30 Hours   100 Hours   (15%)

    1 Hour During
    Peak and Normal
    periods(*)       270.55         160      133.33        130       229.97

    1 Hour in
    reduced rate
    period           105.42         160      133.33        130        89.61

(*) Within these time periods, the Bonuses and the MasterNet Plans can be used on working days from 20 h. to 22 h. and on Saturdays from 8 h. to 14 h.
NOTES:
Amounts in Pesetas, without VAT.
For the MASTERNET Plan, the maximum applicable discount (15%), has been used, which corresponds to usage of more than 150 hours per month.

With these plans, Spanish Internet users will enjoy highly favorable rates, in comparison to those charged by other leading operators, as the attached table illustrates.

              COMPARATIVE RATES FOR LOCAL CALLS OF 15 AND 60 MINUTES

          Operator         Country       Local Rates         Local Rates
                                         in PTAS. (15')      in PTAS. (60')
                                         Peak     Reduced    Peak     Reduced

             BT               UK         124.5    31.5       498.0    126.0
             FT             France       102.5    60.5       417.5    218.0
             DT             Germany      102.9    40.8       411.4    153.9
         Average of 3
          operators                      109.9    44.3       442.3    165.9
         Telefonica          Espana       67.2    31.6       270.5    105.4
         Telefonica (with PrimaNet
                discount)                 60.4     --        202.0      --

    NOTE:  BT reduced rate only on weekends

                                          Local Rates        Local Rates
                                          in PTAS. (15')     in PTAS. (60')
                                          Peak &   Reduced   Peak &   Reduced
                                          Normal             Normal
    Telefonica (with BonoNet 10)          40.0(a)    40.0    160.0     160.0
    Telefonica (with BonoNet 30)          33.2(a)    33.3    133.3     133.3
    Telefonica (with BonoNet 100)         32.5(a)    32.5    130.0     130.0
    Telefonica (with MasterNet)           57.1(b)    26.9    229.9      89.6

(a) BONONET plan can be used on working days 20 to 22 h. (Normal Period) and on Saturdays from 8 to 14 h. (Peak Period). The Peak and Normal rates are the same for metropolitan calls.
(b) The MASTERNET plan can be used on working days from 20 to 22 h. (Normal Period) and Saturdays from 8 to 4 h. (Peak Periods). The Peak and Normal Rates are the same for local calls. To calculate this data, the maximum discount of 15% has been used.

The company held a series of meetings with the Association of Internet Users (AUI) and other Internet groups to hear these customers' points of view. As a result of these contacts, Telefonica has launched its new Discount Plans for Internet.

The discount plans are offered in two forms: The BonoNet plan offers special prices for a set number of hours, while the MasterNet Plan provides discounts as a function of the volume of Internet usage.

BonoNet Plan

This plan is based upon bonuses for a set number of hours of connection to a single telephone number in Telefonica's basic telephone network. The special price will be applied starting from the first second consumed between 20:00 hours (8 p.m.) and 8 a.m. the following day on working days and all day during weekends and national holidays.

The subscription to each Bonus will have a one-time startup fee.

The bonuses must be consumed within 30 calendar days from the date specified by the customer.

There are three types of BonoNet, depending on the amount of time consumed:

BonoNet 10 hours. The price of each bonus is 1,600 pesetas [18,90 DM]. The nominal price per hour is 160 pesetas [1,89 DM/h]. The maximum discount is 40.74 %. The startup fee is 150 pesetas [1,77 DM].

BonoNet 30 hours. The price of the bonus is 4,000 pesetas [47,30 DM]. The nominal price per hour is 133.33 pesetas [1,58 DM/h]. The maximum discount is 50.60 %. The startup fee is 250 pesetas [2,95 DM].

BonoNet 100 hours. The price of the bonus is 13,000 pesetas [153,60 DM]. The nominal price per hour is 130 pesetas [1,54 DM/h]. The maximum discount is 51.85 %. The startup fee is 500 pesetas [5,90 DM].

          BONONET (From 20.00 h. to 8.00 h. And all day on Weekends)

    Connection Time     10 Hours           30 Hours           100 Hours
    Price of Bonus      1,600 Pta.         4,000 Pta.         13,000 Pta.
    No. of numbers      1 Telefonica no.   1 Telefonica no.   1 Telefonica no.
    Normal Price/
     Hour               160 Pta.           133 Pta.           130 Pta.
    Maximum Discount(a) 40.74%             50.60%             51.85%
    Application of
     Discount           From 1st           From 1st           From 1st
                         second             second             second

The BonoNet Plan is compatible with the PrimaNet Plan. During the hours in which they coincide (from 20:00 to 22:00 hours), only the BonoNet Plan would be applied.

The BonoNet Plan is incompatible with the MasterNet Plan.

MasterNet Plan

Telefonica offers discounts based on the volume of calls by clients to a single telephone number in the basic telephone network. The company applies different discounts according to number of connection hours.

The discounts will be applied according to the following scale:

From 0–10 hours 0 %
10–30 hours 4 %
30–50 hours 6 %
50–75 hours 8 %
75–150 hours 10 %
More than 150 hours 15 %

The discounts will be applied starting on the first second of time consumed between 20:00 hours and 08:00 hours the following day during working days and all day during weekends and national holidays.

The MasterNet Plan will have a startup fee of 250 pesetas [2,95 DM] per month.

The MasterNet Plan will be compatible with the PrimeNet Plan. During the hours in which both coincide (from 20:00 to 22:00 hours), only the MasterNet Plan will be applied.

The MasterNet Plan is incompatible with the BonoNet Plan.

Telefonica's discount plans for Internet Users are a followup to the PrimaNet Plan, which went into effect on July 31. The PrimaNet Plan offers a discount of 30% on local calls to three numbers chosen by the customer. The discount, for calls made between 20:00 and 08:00, goes into effect after the first 10 minutes of usage. The monthly fee is 250 pesetas [2,95 DM].

Telefonica has in recent months carried out several important initiatives to help develop Internet usage in Spain.

Besides providing connection at a local telephone rate (the lowest rate), the company in July signed an accord with the Education Ministry to give free Internet access to some 6 million students at 20,000 public and private schools across Spain. During the summer, the InfoShow promotional tour brought Internet closer to some three million people in 75 Spanish cities.